To get the most out of your vehicle branding investment, you’ll need to recognize how to best represent your company with quality graphics and how not to become a local nuisance.

It goes without saying that many businesses take advantage of our vehicle and commute-bound situations and use vehicles as advertisements. Simply by driving to and from their place of business, a vehicle advertisement can get 30,000 to 70,000 daily vehicular impressions. Think about that! Even if you’re not actively reading that home builders advertisement on the side of that truck on your way to work, you’re being exposed to it, and somewhere, in the back of your head, you’ve subconsciously acknowledged that information

Think of what your most important information is. This should be your contact information, your business name and the basics of what you do. This doesn’t mean listing every single service you offer all over your vehicle, with clipart as examples.

Remember that you’re branding your vehicle, not a stationary object (and even if you are branding a stationary item, please don’t do this!) Your audience has just a few seconds to digest the information. Be clear and concise. Also make sure to create a wrap that’s consistent with your branding (i.e. use the same logos, colors, fonts, etc.) This will help viewers recognize your brand and company.

The Air Products vans installed by Connecting Signs may be graphic heavy, but by no means is it overwhelming. The company’s name, phone number and website are easy to find and read.

When collaborating with your marketing company or with your sign/print company, make sure to select a font that’s easy to read from a far. While your first inclination may be to the select the unique Lobster font, your potential customers are going to have a much easier time reading a more traditional font, say Calibri.